About Us
Our
Story
La Gesta Inc., a nonprofit organization (501 c3), was founded to produce Toñita’s celebrated 50th anniversary event. The name “La Gesta,” meaning “the deed” or “the heroic act,” reflects its mission to create memorable events that uplift and celebrate Latin culture. Building on the success of this milestone celebration, the organization expanded its mission to amplify Latin awareness in New York and empower Latinos across industries. So far, La Gesta has collaborated with brands such as Buchanan’s, JetBlue, Medalla, Nike, among others. Through dynamic festivals, conferences, exhibitions, and educational platforms, La Gesta Inc. seeks to inspire meaningful change, foster community pride, and pave the way for future generations.
Giovanni Gonzalez
CEO | Producer | Creative Director
As a community-driven leader and entrepreneur, Giovanni specializes in event production and the creative industries, collaborating with top-tier brands. With a degree in Telecommunications & Film and 15 years of experience in large-scale live productions and media creation, he navigates both the technical and creative aspects of every production. As a Puerto Rican, his passion for the Latin community fuels his work, creating experiences that connect cultures and inspire diverse audiences. He delivers events that inspire action and foster genuine connections.
Through La Gesta Inc., Giovanni has produced and directed Toñita’s 50th Anniversary and Toñita Fest 2025. Beyond this work, he has collaborated across the Entertainment, Broadcast, Digital, and Global Distribution industries. His passion lies in bringing client visions to life while upholding the highest standards in every venture.
