About Us
Our
Story
La Gesta Inc., a nonprofit organization (501 c3), was founded to produce Toñita’s celebrated 50th anniversary event. The name “La Gesta,” meaning “the deed” or “the heroic act,” reflects its mission to create memorable events that uplift and celebrate Latin culture. Building on the success of this milestone celebration, the organization expanded its mission to amplify Latin awareness in New York and empower Latinos across industries. So far, La Gesta has collaborated with brands such as Buchanan’s, JetBlue, Medalla, Nike, among others. Through dynamic festivals, conferences, exhibitions, and educational platforms, La Gesta Inc. seeks to inspire meaningful change, foster community pride, and pave the way for future generations.
Giovanni Gonzalez
CEO | Producer | Creative Director
Giovanni Gonzalez is a community-driven producer and entrepreneur specializing in large-scale event production and the creative industries. Through his non-profit (La Gesta Inc.) and production work, he has collaborated with major brands and institutions including MLB, Nike, Buchanan’s, and JetBlue, creating culturally rooted experiences with meaningful social impact.
With over 15 years of experience in TV & Film and live productions and media creation, Giovanni brings together technical precision and storytelling to deliver powerful, memorable events. He is the manager of cultural icon Toñita of the Caribbean Social Club, helping elevate her legacy to national platforms such as The Tonight Show Starring Jimmy Fallon, and is the creator and producer of Toñita Fest, a festival dedicated to honoring her life and cultural impact.
Rooted in his Puerto Rican heritage, Giovanni is committed to preserving cultural legacies, uplifting communities, and building platforms that inspire connection in New York and beyond.
