50th Anniv. | LA GESTA

Toñita's presence is a testament to the Latin community's relevance and profound impact in New York. This 50th Anniversary successfully highlighted this while honoring Toñita for all she has contributed.

June 16th, 2024, 12:00pm - 6:00pm

Grand st. (Between Drigs Ave. and Roebling st.) Brooklyn, NY 11211

Event Producer: La Gesta Inc. | Giovanni Gonzalez Carbonell

GALLERY

"Toñita’s shut down the entire block with a bustling party — complete with live bands, a domino tournament and trays and trays of Puerto Rican food."

Isabela Gomez

"Toñita's has survived for 50 years as a 'home away from home' for thousands of Latinos in New York City."

Mariah Espada

"Toñita is showing no signs of slowing down. The plan is to continue to provide a safe haven for Latinos in NYC."

Lissette Nuñez

Visual Identity

Identity design crafted by Puerto Rican illustrator Michael Ocasio, featured across event merchandise and promotional materials.

COLLECTible
items

Official poster designes by Ponceño illustrator Alberto Santiago.

PROMOS

LAYOUT

ATTENDANCE

4.5k

The block was alive for 6 hours straight, with 1,500 people from all walks of life dancing, mingling, and celebrating together. In total, an estimated 4,500 guests joined in to savor the music, delicious food, and vibrant community vibes!